WE CHANGE AMAZON - ONE BRAND AT A TIME
HOW WE WORK
01
DISCOVERY
Our OptiMax Consultants meet with you to gain a clear understanding of the unique needs of your company. Armed with this knowledge, we go through a Discovery Phase, wherein we will complete in-depth analysis of market conditions, as it relates to Amazon, in your specific business category. Our Discovery Phase is all about data-gathering.
02
PLANNING
Using the data derived from the Discovery Phase, our team builds a tailored & comprehensive business plan that addresses the unique needs of your business. Our team utilizes learnings from our deep dives from our meetings with your brand and also the learnings derived from our own Amazon research.
03
EXECUTION
The Execution Phase is constant and fluid. We aim to follow our previously laid out strategies in the Planning Phase, track progress and analyze results. Based on these results, we pivot the plan accordingly. It is extremely important to become in constant beta-mode when it comes to Amazon. The idea is to create a strong foundation, in order to give us the room to test out new strategies to really stand out in the crowded Amazon marketplace.
TOOLS WE USE
MEET
OPTIMAX
OUR STORY
Through the various roles that our founder, Hoa Nguyen, held at Amazon, she always found her way back to doing what she loved most--Vendor Education. Consulting with brands from all different life-cycles and various levels of revenue, she found there was always one constant: vendors were intimated with the constant fluidity and unknown of Amazon, instead of embracing it. After rotating to several different categories and roles, nothing was more fulfilling than working hand-in-hand with brands and educating them on how to best utilize Amazon tools to help grow their brands. Hoa took a leap of faith and founded OptiMax Management--a firm dedicated to working with brands that share the same passion.
OUR VISION
The art of brand building starts with a strong foundation based on data. From this formula, there are derivatives that should be accounted for each brand's unique needs. Be in constant Beta - mode.
PILLARS FOR SUCCESS
The pillars / programs for success we always deliver to any client are:
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Content Management
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Forecasting
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Inventory Management
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Marketing
Regardless of the size of the client, all four programs are vital to the account growth and health.
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IN-DEPTH
SERVICES
01
Content Management: From detail page edits and creations, keyword injections, image assistance to A Plus creation and Brand Store management.. We view Content Management as a baseline necessity. Every firm should be offering this service, we excel in it.
Forecasting: From forecasting annual business to what the lift in sales would be for a promotional event, we offer in-depth analysis that goes above and beyond what is offered through the self-service portals on Amazon. We help build out monthly, quarterly and annual forecasts to help predict how much inventory should be stocked.
IN-DEPTH
SERVICES
01
Content Management: From detail page edits and creations, keyword injections, image assistance to A Plus creation and Brand Store management.. We view Content Management as a baseline necessity. Every firm should be offering this service, we excel in it.
Forecasting: From forecasting annual business to what the lift in sales would be for a promotional event, we offer in-depth analysis that goes above and beyond what is offered through the self-service portals on Amazon. We help build out monthly, quarterly and annual forecasts to help predict how much inventory should be stocked.
Inventory Management: This goes hand-in-hand with forecasting. We will work with Amazon instock managers to help manage to: 15% Domestic Stock, 75% Import Stock and 10% Dropship. This formula creates the most effective inventory management for Amazon purchasing behavior.
IN-DEPTH
SERVICES
Content Management: From detail page edits and creations, keyword injections, image assistance to A Plus creation and Brand Store management.. We view Content Management as a baseline necessity. Every firm should be offering this service, we excel in it.
01
Forecasting: From forecasting annual business to what the lift in sales would be for a promotional event, we offer in-depth analysis that goes above and beyond what is offered through the self-service portals on Amazon. We help build out monthly, quarterly and annual forecasts to help predict how much inventory should be stocked.
02
Inventory Management: This goes hand-in-hand with forecasting. We will work with Amazon instock managers to help manage to: 15% Domestic Stock, 75% Import Stock and 10% Dropship. This formula creates the most effective inventory management for Amazon purchasing behavior.
03
Marketing: Working with Amazon provided self-service tools and Amazon buying teams, we will build out a robust marketing plan that is in-line with your budget and goals. AMS is just one side of the equation when it comes to Marketing on Amazon, it is also getting to be top-of-mind with Amazon team when they have one-off promotions and corporate opportunities that will make the biggest difference in being a good brand and being a great brand on Amazon.
04
MISC SERVICES: Please contact us further for the below services: Vendor Central accounts, Plan of Action write-ups, Account Suspension help, Reviews Strategy, Direct Importing with Amazon, Private Label, Dropship Fulfillment, Decreasing Unauthorized Resellers